I created an Artificial Intelligence for Dove to look at society’s prejudices about women based on their hair.

Wrote and art directed a launch campaign for Barclaycard, demonstrating that people are more important than technology.

Wrote a Christmas campaign for Asda.  

Pioneering Alternate Reality Game for Nokia, viewed by 9 million people, with 250,000 interacting. It won multiple awards and was nominated for an International Emmy. I wrote and directed a series of online films, social media guerrilla ads and live experiences.